Website Health Check 

  • Your site is ranking poorly in major search engines such as Google, Yahoo and MSN Live Search?
  • Your site isn’t generating traffic? Or maybe your site is generating traffic but not customers?
  • Do you even know how your site ranks in major search engines?
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Know Your Site! For a free no-obligation report detailing your site’s ranking and performance, complete the online Web Status Report Form. 
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With approximately 82% of visitors reaching sites via queries made in Google, Yahoo and MSN Live Search it is important that your site appears in the free listing results or these search engines.
If your site does not conform to “search engine friendly” guidelines established by the major search engines it is quite possible that your very own site will be relegated to the lower ranks of the internet. The further you rank from the first page of a search engine query, the harder it will be for customers to find your site.

Content

We check whether the content available on your site is performing as an efficient communications medium for your visitors.

Some questions to consider in relevance to your content are:

  • How efficient is your site at transmitting a message across to its audience?
  • How relevant is your site to your target market?
  • Does your content entice customers, does it attract clients?

Approximately 68% of users will spend less than 30 seconds on your site: that means users decide within the first 30 seconds if your site is worthy. Factors conditioning the users experience are reportedly: load times, appearence and content irrelevant to users.

Search Engine Friendliness

Analyzing Search Engine Friendliness determines how well your site is performing in major search engines. There are a myriad of factors to analyse in order to determine the efficiency of your internet marketing strategy, some factors to consider are:

  • Keywords that drive traffic to your site
  • Content Relevancy
  • Referring Web Sites
  • Visitor counts by day, week or month
  • Global geographic mapping of site visitors

Find out how to improve you current internet marketing strategy.

Accessibility Standards

It is becoming a greater and more pressing requisite that government websites and public service websites to follow accessibility guidelines, which render web content available to users of all abilities and disabilities, despite the software used to access such content or the constraints under which they may be operating.

So, how accessible is your site?

Web Standards Conformance

Complying with web standards ensures the optimal usability and functionality levels of your website. As a consequence providing a usable and functional website ensures that users will enjoy a pleasant experience while on your site, extending their time spent on your site and increasing the chance of their return.

Web standard compliance will ensure:

  • Your site will be easier to maintain, manage and update;
  • Visitors will have greater flexibility in how they will interact with your site;
  • Your site will be compatible with the most widely used browsers;
  • Your site will receive higher placing in major search engines.

For a free no-obligation report detailing the ranking of your site and its performance, complete the online Web Status Report Form.